Friday, December 12, 2014

Celebrated photographer Tyler Shields tackles Hollywood luxury and high fashion emulating the all-important editorial format for the Indulgence series; assisted by the playful presence of actress Ana Mulvoy-Ten. The end result is a provocative and ingenious statement on brand mania and consumption. As mischievous sabotages, Shields employs high-end brands to mundane products. The visual compositions do not leave room for doubting, it’s all about the consumer goods and the branding process. Where is the limit to deviate from the manufacture and quality standards that define luxury goods? It ceases to be about the process and it becomes an empty brand logo.