Thursday, April 7, 2016

Ginger & Jagger: Natural Narrative Masterpieces .... Photo by Joel Bessa, Courtesy of Ginger & Jagger.

The evocative product design brand, Ginger & Jagger, was born in 2012 when it’s CEO and Creative Director, interior designer, Paula Sousa, realized that satisfying a personal longing would also fill a void in the market. Hence, the love story between two characters, Ginger and Jagger, took root. It was a tale of wanderlust, which presented a new, handcrafted narrative to both inspire people and envelop them in a story that is as timeless as the natural elements behind the items produced. “Our design [aesthetic] has a larger spectrum than the products themselves. It’s part of a narrative. We try to capture a feeling through the stories and the products tell their pathos,” Paula says. And from April 12 – 17, 2016 these will be presented at Salone del Mobile in Milan (Pavilion 6, Stand E42).