Sunday, December 8, 2013

Nike’s Swoosh Invades The Elevated Realm Of 18th & 19th Century Paintings...Italian creative wunderkind Davide Bedoni is an award-winning fashion film director and self-confessed internet addict based in Milan, who in his free time (that is, when he’s not making videos for clients such as Furla and Gucci) is occupied with a very peculiar hobby. He enjoys making digital mash-ups of the well-known Nike logo and European figurative painting masterpieces, which he then posts on a dedicated Tumblr called Swoosh Art. Undoubtedly one of the most recognisable commercial logos in the world, also known as The Swoosh, was originally designed in 1971 by Carolyn Davidson; in the hands of Bedoni however, the dynamic and commercial Swoosh invades 19th century painting iconography with hilarious results.