Saturday, April 26, 2014

LUXURY MEETS GROCERY: SEE WHAT TIFFANY YOGURT AND MILK CARTONS DESIGNED BY APPLE LOOK LIKE...A new exhibit by Paddy Mergui at San Francisco's Museum of Craft & Design shines a spotlight on these brand associations by imagining big names in luxury on everyday groceries. "Wheat is Wheat is Wheat" shows what yogurt, salami, eggs, fruit, milk, and more would look like under the brand identities of Versace, Gucci, Louis Vuitton, Nike, Apple, and more. The high-low integrations explore the sometimes-arbitrary connection that products have to packaging and challenge our assumptions about the value (and values) certain brands represent.