The Ziegfeld Follies were a series of elaborate theatrical productions on Broadway in New York City from 1907 through 1931. They became a radio program in 1932 and 1936 as The Ziegfeld Follies of the Air.
Inspired by the Folies Bergères of Paris, the Ziegfeld Follies were conceived and mounted by Florenz Ziegfeld, reportedly at the suggestion of his then-wife, the entertainer Anna Held. The shows' producers were turn-of-the-century producing titans Klaw & Erlanger.
revues, something between later Broadway shows and a more elaborate high class Vaudeville variety show. Many of the top entertainers of the era (including W.C. Fields, Eddie Cantor, Josephine Baker, Fanny Brice, Ann Pennington, Bert Williams, Will Rogers, Ruth Etting, Ray Bolger, Helen Morgan, Marilyn Miller, Ed Wynn, Gilda Gray, Nora Bayes, Sophie Tucker, and others) appeared in the shows. The Ziegfeld Follies were also famous for many beautiful chorus girls commonly known as Ziegfeld girls,usually wearing elaborate costumes by designers such as Erté, Lady Duff Gordon or Ben Ali Haggin. The first Follies was produced in 1907 at the roof theatre Jardin de Paris.
The Ziegfeld girls "paraded up and down flights of stairs as anything from birds to battleships." The "Tableau vivants" were designed by Ben Ali Haggin from 1917 to 1925. Joseph Urban was the scenic designer for the Follies shows starting in 1915.